BOOKING PLATFORM
CrossFit: Building a High-Impact Gym Experience Online
ROLE
UX Designer
EXPERTISE
UX/UI Design
YEAR
2024
Aimed to redefine the gym experience by building an intuitive and powerful online platform for CrossFit enthusiasts to explore, book, and manage memberships.
Timeline
From initial research to high-fidelity designs completed in 6 weeks, while managing concurrent design and development sprints.
Background
CrossFit Online transforms how fitness enthusiasts engage with their gym by delivering a fully digital membership platform. Focused on convenience and accessibility, the platform enables users to explore gym plans, and reserve slots in real-time.
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted user research to define target audiences and key features like class scheduling and payment integration based on fitness enthusiasts' needs
Design & Prototyping
Created responsive web interfaces and prototypes, refining designs through user feedback to ensure usability and visual appeal across devices.
Implementation
Built the platform using web frameworks, focusing on real-time booking, secure payments, and analytics to optimize user experience.
Testing & Optimization
Tested across browsers and devices, using beta feedback to enhance performance, usability, and conversion rates.
The CrossFit online platform offers a seamless booking experience, empowering users to access high-impact gym sessions effortlessly.
Intelligent Scheduling
AI-driven tools analyze user availability and preferences to suggest optimal workout session times.
Workout Catalog
A diverse catalog showcases CrossFit workout types, from strength training to HIIT, for all fitness levels.
Booking Section
A streamlined booking section enables users to join classes instantly with secure payment integration.
The outcomes and achievements of the CrossFit online booking platform are highlighted, showcasing user feedback, adoption rates, and impact.
Booking Efficiency
Users reported faster booking times and improved convenience through streamlined scheduling and payment features.
Strong User Satisfaction
High satisfaction ratings and positive reviews emphasize the platform’s intuitive interface and seamless experience.
Expanding Membership Growth
The platform gained traction among fitness enthusiasts, with a steady increase in memberships and engagement.